Many years ago, my dear friend James Rocchi covered the Junos in Hamilton, Ontario, for a piece in Id Magazine, and demanded to know of everyone he met there: "Do you have Juno fever?" Most people merely laughed in response because, of course, there was no such thing as Juno fever, and probably never had been.
That's all changed in the nine years since CTV decided to take over the staid institution and juice it up into a truly pan-Canadian pep rally. The awards are celebrating their 40th anniversary in Toronto, a town much less likely to get worked up over yet another parade of Canadian talent (we just had Canadian Music Fest, and NXNE is not that far away).
Yet even though the event is in my current town of residence, I'll be watching it on TV like you and writing about it on Monday for Macleans.ca. In the meantime, I'll be on CTV News Channel tonight at 7.15 p.m. attempting to get some Juno fever going.
Which, based on the last two ceremonies, might be difficult.
Here are my takes on 2009 and 2010.
UPDATE: The Maclean's piece is here.